Flash funding and social media marketing have both emerged as incredibly powerful tools for real estate investors, but how should you be using them together to flip even more houses?
Flash funding, aka transactional funding is enabling real estate investors to flip houses incredibly quickly, minimize risks and turn around a much higher volume of properties each month. However, while transactional lending definitely enables a more efficient business model some investors seem to get stuck on generating a large pool of buyers or lining up end buyers before they lock up a property. Fortunately, social media makes this easy.
Using social media networks like Facebook, Twitter, LinkedIn and Foursquare you can create a large following and database of real estate investors and other home buyers who you can quickly alert to new deals you come across so that you can flip them right away. Compared to the old way of doing business where you find a property, tie up your money and incur holding costs until you can eventually find a buyer, social media and flash funding means lower risk, keeping your cash in your pocket and higher profit margins on every deal.
Some real estate investors get hung up on the fact that they believe they need inventory first. However, by finding buyers first you are effectively pre-selling your product. There are a number of ways to build a buyer base through social media fast. Besides just posting information and hoping people will find you, you can also create groups, use Facebook messaging to take a proactive approach and even hone in on the followers of your competitors with tools like TweetAdder for Twitter.
Going even further you can use your posts to position your properties and educate buyers ahead of time so that when you do have homes to sell your followers will be fighting over them. If you really feel that you must have some inventory to show off then if you have a real estate license you can normally market any property that is in the MLS or if not, you can team up with another wholesaler to promote their properties until you have more of your own.
As you start attracting and drawing people to your real estate investing company's social media pages you must have a plan in place for keeping them locked in and funneling them through the process. When it comes to Facebook this includes using iFrame software to lock your content until they like you and should mean capturing their email addresses as well. Then perhaps moving them to a one on one consultation, making a deposit to show they are serious (even if you don't have a specific property) or driving them to a webinar where you can create a higher level of motivation.
In order to offset your investment in social media you can also ask your flash funding lender about affiliate programs of referral arrangements so that you can refer other investors and get paid without even flipping houses.
Duane Ortega has been enabling real estate investors to increase their volume and make real profits from real estate in both good times and bad over the last 10 years with no hassle transactional funding through http://www.besttransactionfunding.com/.
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